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Value Based Marketing
Creating Customer Value, Capturing Your Share

China's chemical market, the world's largest, is forecast to represent the majority of global market growth throughout the decade and is destined to be 50% larger than Western Europe's and North America's combined by the end of the decade.

Competition will significantly increase, further challenging company profitability.

Emphasizing product and solution value is the only sustainable approach for all but the very lowest cost producers. A training course addressing these issues and designed to develop the essential value based-marketing skills for success in China is being held on:

  • July 15th / 16th in Chinese
  • July 17th / 18th in English
At the Kerry Hotel Pudong, No.1388 Hua Mu Road, Shanghai

The workshop will be led by Phil Allen - CEO, Customer Value Management, Dr. Hao Li - Managing Director, HCA Consulting, Andy Richards - Director, International Eyes.

For more info click here

To download the registration form click here

Or register and pay online click here

EMG Asiacom - the regional network uniquely specialised in B2B & Industrial marketing communications and media relations. An integrated regional approach delivering local expertise across Asia in China, India, Japan, South Korea and Australia ensuring optimum simplicity, efficiency and results.



Tel: +81 3-3273-2731

The EMG Asiacom partner for Japan is Tokyo PR, a specialist B2B practice with over 40 years’ experience in the Japanese market. Tokyo PR is highly specialised in the materials, machinery, automotive, energy and related sectors and its client experience includes GE, SABIC, Fairchild and Solutia.

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