News
Value Based Marketing
Creating Customer Value, Capturing Your Share
China's chemical market, the world's largest, is forecast to represent the majority of global market growth throughout the decade and is destined to be 50% larger than Western Europe's and North America's combined by the end of the decade.
Competition will significantly increase, further challenging company profitability.
Emphasizing product and solution value is the only sustainable approach for all but the very lowest cost producers. A training course addressing these issues and designed to develop the essential value based-marketing skills for success in China is being held on:
- July 15th / 16th in Chinese
- July 17th / 18th in English
At the Kerry Hotel Pudong, No.1388 Hua Mu Road, Shanghai
The workshop will be led by Phil Allen - CEO, Customer Value Management, Dr. Hao Li - Managing Director, HCA Consulting, Andy Richards - Director, International Eyes.
For more info click here
To download the registration form click here
Or register and pay online click here
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Making the pieces fit!
EMG Asiacom - the regional network uniquely specialised in B2B & Industrial marketing communications and media relations. An integrated regional approach delivering local expertise across Asia in China, India, Japan, South Korea and Australia ensuring optimum simplicity, efficiency and results.
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Member Agency Profile
Comma Consulting
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New Delhi
India
www.comma.in
Headquartered in New Delhi, Comma Consulting is one of India’s most experienced B2B PR firms specializing in corporate communication, brand communications, issues management, crisis communications, public affairs and public relations. The agency has offices in Mumbai and is backed by an extensive pan-India network able to deliver media relations support across the entirety of the sub-continent. Client experience includes Rockwool, Avery Dennison, Clariant, DSM and Alstom.
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