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14 April 2016

The future of plastics

Coinciding with the upcoming Chinaplas show is the fifth Plasticity Forum annual conference which takes place in Shanghai on April 27-28. Drawing on the circular economy theme the event gathers leading experts, innovators, entrepreneurs, industry leaders, think tanks, government agencies, and investors to share key learnings, experience and strategies around the use and recovery of plastic.

This year's forum will address the latest developments on the use of new materials and solutions that enable use of plastics without the environmental footprint and where opportunities can be created with resource recovery, job creation and waste reduction.

Doug Woodring, Founder of Plasticity Forum comments: "Our theme "Material Solutions for Undervalued Resources" is about finding real, material solutions for plastic recovery and re-use. Plastic recycling is tough to do, because of the different types and the light weight. Only about 10% of all plastic made globally actually gets recycled so this is a massive opportunity. As we begin to think about how to drive a circular economy, this unique forum brings together experts from across sectors to share what they are doing, to discuss how they can work together in more efficient ways, and create opportunities for all parties involved."

You might also find this recent report on plastics and the circular economy interesting.

EMG will once again be at Chinaplas supporting a range of clients, and has also been helping to promote the Plasticity Forum to the local Chinese audience.

EMG Asiacom - the regional network uniquely specialised in B2B & Industrial marketing communications and media relations. An integrated regional approach delivering local expertise across Asia in China, India, Japan, South Korea and Australia ensuring optimum simplicity, efficiency and results.



EMG China
Shanghai, Beijing

EMG is the leading B2B specialist marketing communications & media relations consultancy in China. EMG China opened in Shanghai in 2004, and also has offices in Beijing. With a team of over 30 professional communicators its mission is to deliver effective business communications for B2B clients in the materials, building & construction, chemicals, packaging, technology and life sciences markets.

EMG was founded in 1991 and is headquartered in The Netherlands.

For more information, please visit www.emg-marcom.com and www.emgchina.com.

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