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14 April 2016

The future of plastics

Coinciding with the upcoming Chinaplas show is the fifth Plasticity Forum annual conference which takes place in Shanghai on April 27-28. Drawing on the circular economy theme the event gathers leading experts, innovators, entrepreneurs, industry leaders, think tanks, government agencies, and investors to share key learnings, experience and strategies around the use and recovery of plastic.

This year's forum will address the latest developments on the use of new materials and solutions that enable use of plastics without the environmental footprint and where opportunities can be created with resource recovery, job creation and waste reduction.

Doug Woodring, Founder of Plasticity Forum comments: "Our theme "Material Solutions for Undervalued Resources" is about finding real, material solutions for plastic recovery and re-use. Plastic recycling is tough to do, because of the different types and the light weight. Only about 10% of all plastic made globally actually gets recycled so this is a massive opportunity. As we begin to think about how to drive a circular economy, this unique forum brings together experts from across sectors to share what they are doing, to discuss how they can work together in more efficient ways, and create opportunities for all parties involved."

You might also find this recent report on plastics and the circular economy interesting.

EMG will once again be at Chinaplas supporting a range of clients, and has also been helping to promote the Plasticity Forum to the local Chinese audience.

EMG Asiacom - the regional network uniquely specialised in B2B & Industrial marketing communications and media relations. An integrated regional approach delivering local expertise across Asia in China, India, Japan, South Korea and Australia ensuring optimum simplicity, efficiency and results.



Comma Consulting
New Delhi

Headquartered in New Delhi, Comma Consulting is one of India’s most experienced B2B PR firms specializing in corporate communication, brand communications, issues management, crisis communications, public affairs and public relations. The agency has offices in Mumbai and is backed by an extensive pan-India network able to deliver media relations support across the entirety of the sub-continent. Client experience includes Rockwool, Avery Dennison, Clariant, DSM and Alstom.

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