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14 April 2016

The future of plastics

Coinciding with the upcoming Chinaplas show is the fifth Plasticity Forum annual conference which takes place in Shanghai on April 27-28. Drawing on the circular economy theme the event gathers leading experts, innovators, entrepreneurs, industry leaders, think tanks, government agencies, and investors to share key learnings, experience and strategies around the use and recovery of plastic.

This year's forum will address the latest developments on the use of new materials and solutions that enable use of plastics without the environmental footprint and where opportunities can be created with resource recovery, job creation and waste reduction.

Doug Woodring, Founder of Plasticity Forum comments: "Our theme "Material Solutions for Undervalued Resources" is about finding real, material solutions for plastic recovery and re-use. Plastic recycling is tough to do, because of the different types and the light weight. Only about 10% of all plastic made globally actually gets recycled so this is a massive opportunity. As we begin to think about how to drive a circular economy, this unique forum brings together experts from across sectors to share what they are doing, to discuss how they can work together in more efficient ways, and create opportunities for all parties involved."

You might also find this recent report on plastics and the circular economy interesting.

EMG will once again be at Chinaplas supporting a range of clients, and has also been helping to promote the Plasticity Forum to the local Chinese audience.



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Spectrum Group
Sydney
Australia
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20 years of history in the Australian marketplace and 150 years of experience sitting in our office leave us well positioned to help the brands and businesses we work with achieve meaningful results.

Spectrum Group delivers content-centred communications to local and global clients in Australia. We help develop and refine content that engages. We target influencers to ensure it hits the market with momentum. We amplify the narratives that matter to the large, existing media platforms. We integrate the newest thinking and tools. We measure our methods and use data to improve our decision making and strategy.

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