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At the strategic level EMG Asiacom works with clients to develop a regional communication plan and messaging platform that can be adapted and localised for specific country-markets. EMG Asiacom brings genuine, local media and communications expertise together with an in-depth understanding of local vertical markets to client programmes. Through the network clients can access a full repertoire of media relations and broader marketing communications tools and capabilities including:

  • Communication Planning
  • Positioning and Messaging Development
  • Media Relations & Events
  • Online & Social Media Communications
  • Customer Communications
  • Measurement and Monitoring

We complement the external messaging activity with corporate communications comprising
  • Employee Communications
  • Investor Relations
  • Crisis & Issue Management
  • Corporate Social Responsibility Activity
  • Media Training

And our breadth of capability facilitates wider marketing communications programmes delivering consistent messaging as well as design and content in line with corporate identity across all media channels
  • Literature
  • Exhibitions & Events
  • Direct Marketing
  • Media outreach programs
  • Social Media
  • Advertising Campaigns

EMG Asiacom - the regional network uniquely specialised in B2B & Industrial marketing communications and media relations. An integrated regional approach delivering local expertise across Asia in China, India, Japan, South Korea and Australia ensuring optimum simplicity, efficiency and results.



Spectrum Group

20 years of history in the Australian marketplace and 150 years of experience sitting in our office leave us well positioned to help the brands and businesses we work with achieve meaningful results.

Spectrum Group delivers content-centred communications to local and global clients in Australia. We help develop and refine content that engages. We target influencers to ensure it hits the market with momentum. We amplify the narratives that matter to the large, existing media platforms. We integrate the newest thinking and tools. We measure our methods and use data to improve our decision making and strategy.

We specialise in telling stories about technology, increasingly for companies outside of the technology sector who are using technology as a way to demonstrate innovation or customer centricity.

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